Destination Brand Personality: An Application to Spanish Tourism

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datacite.alternateIdentifier.citationINTERNATIONAL JOURNAL OF TOURISM RESEARCH,Vol.18,210-219,2016
datacite.alternateIdentifier.doi10.1002/jtr.1997
datacite.creatorGomez Aguilar, Alejandro
datacite.creatorYaguee Guillen, Maria Jesus
datacite.creatorVillasenor Roman, Nieves
datacite.date2016
datacite.subject.englishdestination brand personality
datacite.subject.englishbrand personality
datacite.subject.englishbrand identity
datacite.subject.englishdestination marketing organization
datacite.subject.englishsecond-order models
datacite.subject.englishreflective and formative indicators
datacite.titleDestination Brand Personality: An Application to Spanish Tourism
dc.date.accessioned2021-04-30T17:07:23Z
dc.date.available2021-04-30T17:07:23Z
dc.description.abstractIn the current economic climate, destinations increasingly attempt to differentiate themselves. Brand personality (BP) is a useful tool for understanding differentiation in terms of identity and image perceptions. The authors are unaware of any prior study that develops and analyses to what extent Jennifer Aaker's BP scale is reliable and valid in destination branding. This paper studies UK visitors to two specific Spanish destinations: Granada and Torremolinos. The study concludes that the BP model is second-order. The results help to more adequately establish the personality trait dimensions that create favourable evaluations of tourism destinations. Copyright (c) 2014 John Wiley & Sons, Ltd.
dc.identifier.urihttp://repositoriodigital.uct.cl/handle/10925/4153
dc.language.isoen
dc.publisherWILEY
dc.sourceINTERNATIONAL JOURNAL OF TOURISM RESEARCH
uct.catalogadorWOS
uct.indizacionSSCI
uct.indizacionISSHP
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