Informados y confiados: el efecto del consumo de medios de comunicación tradicional y digital sobre la confianza de los chilenos en 2015
Informados y confiados: el efecto del consumo de medios de comunicación tradicional y digital sobre la confianza de los chilenos en 2015
Authors
Espinoza-Bianchini, Gonzalo
Authors
Date
2019-06-17
Datos de publicación:
10.7770/RCHDYCP-V9N1-ART1293
Keywords
Confianza interpersonal - Confianza institucional - Consumo de medios de comunicación - Chile
Collections
Abstract
La confianza de las personas, interpersonal o institucional, ayuda a explicar interacciones entre individuos y otros fenómenos sociales, resulta clave tratar de entender por qué la gente confía. El consumo de medios de comunicación ha sido
considerado como un factor importante para entender en el comportamiento de los individuos. Pero el efecto entre el consumo de medios tradicionales sobre la confianza de las personas es considerada positiva por algunos y negativa por otros. Además, existe menos evidencia sobre el efecto del consumo de medios de comunicación digitales sobre la confianza de las personas. Utilizando la encuesta del Programa de Naciones Unidas para el Desarrollo – Índice de Desarrollo Humano 2015 (PNUD-IDH 2015),
evalúo el efecto del consumo de medios tradicionales y digitales sobre la confianza interpersonal e institucional de los chilenos en 2015. Reporto que consumir distintos tipos de medios de comunicación motiva diferentes tipos de confianza. Así, mientras
el consumo de medios tradicionales aumenta la confianza en las instituciones, el consumo de medios digitales fomenta la confianza interpersonal de los chilenos en 2015
People’s trust, interpersonal or institutional, helps explain different social phenomena and social interactions. This is achieved because interactions between individuals require some degree of confidence. In turn, literature shows the effect of media consumption on the attitudes of individuals. However, the relationship between media consumption and the generation of trust in people has different interpretations. In other way, there is an understanding that traditional media consumption positively influences the generation of trust. On the other hand, other says the relationship is negative. Likewise, the effect of digital media with the confidence of individuals has not been clearly established. Using the survey of the United Nations Development Program - Human Development Index 2015 (UNDP-HDI 2015), I value how much the consumption of traditional and digital media influences the trust, interpersonal and institutional, of the Chileans in 2015. I conclude that consuming different types of media also increases different types of trust. Where, traditional media consumption positively influences trust in institutions, and on the other hand, the consumption of digital media influences the interpersonal trust of Chileans in 2015
People’s trust, interpersonal or institutional, helps explain different social phenomena and social interactions. This is achieved because interactions between individuals require some degree of confidence. In turn, literature shows the effect of media consumption on the attitudes of individuals. However, the relationship between media consumption and the generation of trust in people has different interpretations. In other way, there is an understanding that traditional media consumption positively influences the generation of trust. On the other hand, other says the relationship is negative. Likewise, the effect of digital media with the confidence of individuals has not been clearly established. Using the survey of the United Nations Development Program - Human Development Index 2015 (UNDP-HDI 2015), I value how much the consumption of traditional and digital media influences the trust, interpersonal and institutional, of the Chileans in 2015. I conclude that consuming different types of media also increases different types of trust. Where, traditional media consumption positively influences trust in institutions, and on the other hand, the consumption of digital media influences the interpersonal trust of Chileans in 2015