Analysis of Marketing of Moringa oleifera Lam and its’ effect to Environment in South East, Nigeria
- Autor:
- Smiles Ifeanyichukwu, Ume - Okoye, Francisca Uzooyibo - Ameh, Johnson - Okoro, George
- URI:
- http://repositoriodigital.uct.cl/handle/10925/2182
- Facultad:
- Facultad de Recursos Naturales
- Datos de publicación:
- Sustainability, Agri, Food and Environmental Research, Vol.8, N°1, 17-43, 2020
- Temas:
- Moringa oleifera Lam - Comercialización - Medioambiente
- Producción Alimentaria [191]
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- Resumen:
- Analysis of Moringa oleifera Lam product marketing and its’ effect to environment in South East, Nigeria was studied. Specifically, the objectives of the study were to describe the socio-economic characteristic of moringa oleifera product marketers, identify the various forms in which moringa oleifera were marketed, determine the marketing margin and marketing efficiency of moringa oleiferia, analyze the determinant factors to Moringa oleifera marketers’marketing efficiency, identify the effects of moringa oleifera marketing to the environment, identify the technologies used to cushion the effects of moringa marketing to the environment, determine the effect of the marketers’ socio-economic characteristics on their technology adoption decision and identify the constraints to marketing of Moringa oleifera products in the study area. A multistage random sampling procedure was used to select120 moringa oleifera products marketers in the study area. Primary and secondary data were used to elicit information from the respondents. The objectives of the study were addressed using percentage responses, marketing margin and marketing efficiency models, multiple regression analysis and factor analysis. The results show that the majority of the marketers were males, youthful, had large household size, married, educated and members of cooperatives. The most important form of moringa oleifera products consumed in the study area was leaf, followed seed and leaf powder. Furthermore, the marketers’ marketing margin and marketing efficiency results showed to be positive and highly significant respectively. Among the functional forms tried, the linear form was chosen as the lead equation based on econometric and statistical reasons. The coefficients of age, education and membership of cooperatives had a direct relationship with marketing efficiency. The effects of moringa oleifera marketing to the environment were noise, odour, flies, littering of the environment with moringa residues, rodents and mosquitoes. The technologies used to guide against environmental degradation by moringa oleifera marketing were use of nose and mouth protective gadgets, good ventilation, proper disposal of wastes, proper maintenance of processing plant and use of hearing protective device (HPD) The determinant factors to the adoption of technology by marketers against environmental dilapidation were household size, educational level, access to credit and membership of organization. Important constraints to moringa oleifera marketing in the study area were low returns, competition, no financial support, inadequate funding, inadequate raw materials, high cost of transportation and poor communication. These variables fell between factors loading of 0.30 and above at 10 % overlapping variance as contained in factor analysis result. Policies options aimed at enhancing marketers’ access to education programmes as relates to environmental pollution as result of their marketing activities through adult education, seminars and workshops especially be encouraged. In addition, there is need to encourage marketers to form cooperatives in order to reduce their transaction cost of marketing. Furthermore, processor of moringa oleifera leaves into powdered form should wear protective devices such as ear and eye masks to avoid possible pollution from its dust