Destination Brand Personality: An Application to Spanish Tourism

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dc.contributor.authorGomez Aguilar, Alejandro
dc.contributor.authorYaguee Guillen, Maria Jesus
dc.contributor.authorVillasenor Roman, Nieves
dc.date2016
dc.date.accessioned2021-04-30T17:07:23Z
dc.date.available2021-04-30T17:07:23Z
dc.description.abstractIn the current economic climate, destinations increasingly attempt to differentiate themselves. Brand personality (BP) is a useful tool for understanding differentiation in terms of identity and image perceptions. The authors are unaware of any prior study that develops and analyses to what extent Jennifer Aaker's BP scale is reliable and valid in destination branding. This paper studies UK visitors to two specific Spanish destinations: Granada and Torremolinos. The study concludes that the BP model is second-order. The results help to more adequately establish the personality trait dimensions that create favourable evaluations of tourism destinations. Copyright (c) 2014 John Wiley & Sons, Ltd.
dc.identifier.citationINTERNATIONAL JOURNAL OF TOURISM RESEARCH,Vol.18,210-219,2016
dc.identifier.doi10.1002/jtr.1997
dc.identifier.urihttp://repositoriodigital.uct.cl/handle/10925/4153
dc.language.isoen
dc.publisherWILEY
dc.sourceINTERNATIONAL JOURNAL OF TOURISM RESEARCH
dc.subject.englishdestination brand personality
dc.subject.englishbrand personality
dc.subject.englishbrand identity
dc.subject.englishdestination marketing organization
dc.subject.englishsecond-order models
dc.subject.englishreflective and formative indicators
dc.titleDestination Brand Personality: An Application to Spanish Tourism
uct.catalogadorWOS
uct.indizacionSSCI
uct.indizacionISSHP
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