Oferta turística y perfil sociocultural de los empresarios turísticos del borde costero de la Araucanía, Chile
Oferta turística y perfil sociocultural de los empresarios turísticos del borde costero de la Araucanía, Chile
Authors
Authors
Date
2015-07-24
Datos de publicación:
Estudios y Perspectivas en Turismo, Vol.21, N°2, 306-321, 2012
Keywords
Etnoturismo - Turismo - Oferta turística - Empresario turístico
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Abstract
Esta investigación caracteriza la oferta turística y el perfil sociocultural de los empresarios turísticos del Borde Costero de La Araucanía. Para ello se analizó la oferta turística de acuerdo a lo propuesto por Leiva (1997), haciendo énfasis en las cuatro comunas que forman parte de este territorio que presenta atractivos naturales y culturales relevantes alcanzando un total de 140. Junto con ello, se analizó el perfil sociocultural a través de la noción de habitus planteada por Bourdieu y Waquant (2005)que permitió reconocer dos perfiles de empresarios turísticos, uno con bajo nivel de experticia en el rubro (dados los indicadores de educación y pobreza) y cuya elección de la actividad descansa en los esfuerzos realizados desde la institucionalidad y otro que, a partir del etnoturismo, ha consolidado una oferta turística de nivel internacional, asociadas a otros oferentes turísticos de la región de La Araucanía.
This research characterizes the tourist offer and sociocultural profile of the tourist businessmen of La Araucania Coastline. The tourist offer was analyzed according to proposal of Lewis (1997), making emphasis on the four municipalities that are part of this territory and have significant natural and cultural attractions reaching a total of 140. Along with this, the socio-cultural profile was examined through the notion of habitus proposed by Bourdieu and Waquant (2005) that allowed recognizing two profiles of tourism businessmen, one of them with a low level of expertise in the business (given the education and poverty indicators ) whose choice of activity rests in the efforts made by the Government and by others which from the ethno-tourism perspective have built a tourism offer of international level associated with other tourist providers in La Araucania region.
This research characterizes the tourist offer and sociocultural profile of the tourist businessmen of La Araucania Coastline. The tourist offer was analyzed according to proposal of Lewis (1997), making emphasis on the four municipalities that are part of this territory and have significant natural and cultural attractions reaching a total of 140. Along with this, the socio-cultural profile was examined through the notion of habitus proposed by Bourdieu and Waquant (2005) that allowed recognizing two profiles of tourism businessmen, one of them with a low level of expertise in the business (given the education and poverty indicators ) whose choice of activity rests in the efforts made by the Government and by others which from the ethno-tourism perspective have built a tourism offer of international level associated with other tourist providers in La Araucania region.